IDSurvey: Enterprise Website Revamp for Indonesia's Survey Holding
Led the end-to-end UX/UI redesign for IDSurvey, Indonesia's premier Testing, Inspection, and Certification (TIC) holding company. Delivered a scalable, modern, and highly-engaging corporate website within a highly aggressive 2-week design sprint to clearly communicate the company's brand, services, and holding structure.
October - December 2025
7 days
- Poor User Experience:The existing website suffered from an unclear information hierarchy, outdated visual quality, and confusing primary CTAs, which caused high bounce rates and failed to communicate IDSurvey's identity as a parent company.
- Extreme Time Constraints: The project had a rigid 3-month total timeline, leaving only 2 weeks for the entire discovery, requirement gathering, and design phase to run in parallel with development.
- Resource Limitation: I operated as the sole UI/UX Designer collaborating with a team of PMs and Engineers.
