An end-to-end UX/UI case study for Shaveo, a mobile application designed to streamline barbershop discovery and eliminate unpredictable queueing experiences for millennial customers.
Queueing Frustrations: Users frequently experienced frustration upon arriving at their favorite barbershops only to find them closed or facing excessively long, unpredictable wait times.
Information Deficit: Customer pain points were compounded by a lack of transparent pricing, unreliable barber recommendations, and outdated service information on social media.